Backyard Beasts
"Backyard Beasts" is a podcast dedicated to exploring the diverse wildlife that exists in suburban and urban environments. Each episode delves into the fascinating lives of various creatures—from birds and insects to larger mammals—found in our own backyards. By sharing captivating stories and insights from experts, the podcast aims to educate listeners about the importance of these animals and their roles in the ecosystem.
The podcast encourages a sense of curiosity and appreciation for nature, inviting listeners to observe and engage with the wildlife around them. Through vivid storytelling and relatable content, "Backyard Beasts" fosters a deeper connection between people and the natural world, inspiring a greater understanding of wildlife conservation and the beauty of everyday encounters with nature.
Sector: Wildlife, Environmental
Discipline: Branding, Logo Design
The brand identity for "Backyard Beasts" incorporates a lowercase typeface that conveys a sense of approachability and friendliness, aligning with the podcast's mission to engage listeners in a conversational manner about wildlife.
This typographic choice not only fosters a welcoming atmosphere but also reflects the down-to-earth nature of the content, making complex ecological topics more relatable and accessible to a wider audience.
Together, the lowercase typography and the green color palette create a cohesive and memorable visual identity that resonates with listeners, encouraging them to explore and appreciate the beauty of the creatures in their own backyards.